LESS IS MORE / by Sophie Amono

Sometimes it's tempting to get extra (trust me I do love a little bit of extra) but when there's so much content out there, like on say oh Black Friday, keeping things simple actually helps your audience slow down and remember what we said about why it's important to get your audience to slow down right? - their senses can take a breather which means they can really concentrate on what's being said.

Case in point? This main campaign visual for luxury beauty brand Soapsmith's MailChimp Black Friday campaign.

Results? Record sales, an open rate of 60% against an industry average of 12% and a click through rate of 22% blowing the beauty industry average of 2% clean out of the water. So next time you're presenting a campaign in a heavily populated season remember less is more and for more on how to do less sTUFFs get in touch.

Results? Record sales, an open rate of 60% against an industry average of 12% and a click through rate of 22% blowing the beauty industry average of 2% clean out of the water.

So next time you're presenting a campaign in a heavily populated season remember less is more and for more on how to do less sTUFFs get in touch.