GOLDEN MOMENTS / by Sophie Amono

While a great social media campaign can take weeks if not months of planning sometimes there are moments when you just strike gold.

Now content calendars do help you keep abreast of what important events, holidays and opportunities for content are for the taking but sporadic moments of surprise often make for some of the best campaigns. Take this mini campaign for tech company FDM.

Forming the campaign in the space of a day the FDM TV social media challenge is heading to London Tech Week next showing that sometimes you just need to try something new to strike gold.