IS THERE A MAGIC FORMULA FOR SOCIAL MEDIA SUCCESS? / by Sophie Amono

Well no. And why? Because social media is first and foremost about being social (duh right) and us humans are all different and magical and special so what works for one brand or individual may not work for you.

However, I'm all about 'The Science of sTUFFs' - plus who doesn't love a pretty formula & when it comes to social media this pretty formula results in some, well, pretty results.

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An example por favor? Get creative with your posts by using disposable cameras and scanning in photos of your product for Instagram. Relate to your audience by taking some of these snaps in places they'll recognise and love. Finally challenge them to grab a disposable camera and upload their own using a hashtag you've created. Perhaps you could give a prize to the winner and that beautiful people is the sTUFFs of social media magic.