iPHONE 8, X & SOCIAL MEDIA ADVERTISING / by Sophie Amono

With Apple taking to the global tech stage last week to reveal its latest innovations we were treated to two new iPhones (three if you include the 8s), all in the week which saw Social Media Week take the global marketing stage in London, Jakarta, Miami and São Paulo.

So of course my first thought (after Google searching every article out there to see if the face recognition Passcode feature could be disabled in the iPhone X), was 'what does this mean for a Social Media Specialists like myself?'. Well there are quite a few features that make the digital marketeer in me go "ooh" and here are exactly a few:

1. The Animoji (that's animated emoji) is probably the most exciting of all the new features for the marketeers out there. Using the iPhone X's new 3D face scanning technology, emojis just got taken up a gear as Apple users will be able to create video loop GIFs of emojis using their face.  With emojis appearing everywhere from clothing to mega buck campaigns it definitely needed a facelift to re-assert its relevance and this new addition from Apple gives just that. If you listen closely you can 👂 (hear) Brand & Social Media Managers alike thinking of all the ways they can use these new emojis in their marketing campaigns (my list already features everything from SMS CRM campaigns to live event Twitter coverage). And it's not all poop emojis and social media chat either. According to Mailchimp the most popular email marketing subject line emoji is the ® graphic, highlighting the emojis business communication power.

1. The Animoji (that's animated emoji) is probably the most exciting of all the new features for the marketeers out there. Using the iPhone X's new 3D face scanning technology, emojis just got taken up a gear as Apple users will be able to create video loop GIFs of emojis using their face. 

With emojis appearing everywhere from clothing to mega buck campaigns it definitely needed a facelift to re-assert its relevance and this new addition from Apple gives just that. If you listen closely you can 👂 (hear) Brand & Social Media Managers alike thinking of all the ways they can use these new emojis in their marketing campaigns (my list already features everything from SMS CRM campaigns to live event Twitter coverage).

And it's not all poop emojis and social media chat either. According to Mailchimp the most popular email marketing subject line emoji is the ® graphic, highlighting the emojis business communication power.

2. As Social Media Managers become mini production power houses of their own the need for stellar smartphone photography has become one of the deciding factors in mobile purchase and Apple's new dual portrait lighting provides much in the way of ace photography lighting. Add to this the fact that you can shoot 4K video in take pictures in greater depth it makes for a pretty decent mobile photography choice. According to Apple by using "ARKit, iOS developers can take advantage of the TrueDepth camera and the rear cameras to create games and apps offering fantastically immersive and fluid experiences that go far beyond the screen" all helping to expand the immersive marketing experience in 2017 and beyond.

2. As Social Media Managers become mini production power houses of their own the need for stellar smartphone photography has become one of the deciding factors in mobile purchase and Apple's new dual portrait lighting provides much in the way of ace photography lighting. Add to this the fact that you can shoot 4K video in take pictures in greater depth it makes for a pretty decent mobile photography choice. According to Apple by using "ARKit, iOS developers can take advantage of the TrueDepth camera and the rear cameras to create games and apps offering fantastically immersive and fluid experiences that go far beyond the screen" all helping to expand the immersive marketing experience in 2017 and beyond.

3. Finally in this trio is Apple's clear step towards partaking in the market share of the €27 billion social media industry's global revenue. By partnering with Snapchat to develop the Animoji and releasing it's own Clips earlier this year Apple is staging the iPhone as the mobile device of choice for social media use. It's probably therefore a pretty wise choice for brands to adopt these new features earlier rather than later to gain the most from the day Apple inevitably go full social.

3. Finally in this trio is Apple's clear step towards partaking in the market share of the €27 billion social media industry's global revenue. By partnering with Snapchat to develop the Animoji and releasing it's own Clips earlier this year Apple is staging the iPhone as the mobile device of choice for social media use. It's probably therefore a pretty wise choice for brands to adopt these new features earlier rather than later to gain the most from the day Apple inevitably go full social.

For free 1:1 social media advice sessions in Scotland head to Cultural Enterprise Office.